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We offer a wide variety of cooperative marketing programs that members can use to maximize their marketing dollars. These programs offer proven value and return on investment. Not every program is for every business, but we believe this "Menu" provides opportunities for our members to grow their businesses and target audiences that might otherwise be out of reach.
 Download the complete Advertising Kit of ATIA cooperative marketing programs available in FY2009
Where to begin: we believe that for most businesses, the Official Alaska State Vacation Planner as well as the Official Visitor Information Website - TravelAlaska.com - are the essential starting places to reach Alaska's visitors.
Other programs such as the Annual Cooperative Magazine Campaign, Internet Advertising (like premium placement ads and travel specials), and our High Potential Leads (available thru mailing labels or e-mail) as well as our "On the Road" programs reach targeted markets and offer diverse ways to expand your reach.
The marketing experts in our Member Services Department would be delighted to work with you to find a combination of programs that will give you maximum exposure - and fit within your budget. Give us a call at (907) 929-2842 and ask for Member Services.
Our Annual At-a-Glance Calendar provides a quick way to see when our cooperative marketing opportunities are available so you can mark your calendar with important deadlines.
Research used to guide ATIA's marketing program:
Print Advertising:
Internet Advertising:
On the Road with AlaskaTIA:
Travel Trade Opportunities:
- Meet Alaska Directory (must be NTA or ABA member)
- Co-op Advertising in trade publications such as Travel Agent,
TravelAge West, Cruise & Vacation Agent and Agent@Home
- Travel Agent Mailing (Infox mailing)
- Domestic Trade Shows for-
- Travel agents: CLIA Cruise3sixty, Luxury Travel Expo,
Vacation.com and The Trade Show
- Tour Operators: NTA and ABA
- Misc. Tradeshows, Receptions & Trainings
International Opportunities:
- POW WOW
- Korea Sales Mission and Japan Workshops
- Oz (Australia) Sales Mission
- Europe Trade Shows & Sales Mission
- China Trade Show (details TBD)
- Advertising in Japanese travel planner
- Web ads on Japanese language website
- Advertising in German travel planner
- Web ads on German language website
For more information on all Travel Trade or International Marketing opportunities, e-mail Teri Hendricks or call (907) 646-3320.
For more information on all Cooperative Marketing programs, contact our sales team at advertising@AlaskaTIA.org or call (907) 929-2842.
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